Cover image for Marketing of health maintenance organization services.
Title:
Marketing of health maintenance organization services.
Author:
Bionetics Research Laboratories. Health Systems Research Program.
Publication Information:
[Washington] : U.S. Health Maintenance Organization Service, Division of Training & Technical Assistance [1972]
Physical Description:
6 volumes in 3 : illustrations, maps ; 26 cm.
General Note:
Cover title.
Language:
English
Contents:
v. 1. Guidelines for health maintenance organization.--v. 2. The beneficiary population.--v. 3. Existing services and delivery system.--v. 4. Market definition.--v. 5. Marketing strategy.--v. 6. Appendices.
Format :
Book