Cover image for Marketing and preventive health care : interdisciplinary and interorganizational perspectives
Title:
Marketing and preventive health care : interdisciplinary and interorganizational perspectives
Author:
National Workshop on Preventive Health Care and Marketing (1st. : 1977 : Charlottesville, Va.)
Publication Information:
Chicago : American Marketing Association, [1978]

©1978
Physical Description:
ix, 132 pages : illustrations ; 23 cm.
General Note:
Proceedings of a workshop sponsored by the American Marketing Association and Blue Cross/Blue Shield of Virginia and held March 27-29, 1977.
Language:
English
ISBN:
9780877571056
Format :
Book