Cover image for The ultimate book of business gurus : 110 thinkers who really made a difference
The ultimate book of business gurus : 110 thinkers who really made a difference
Crainer, Stuart.
Personal Author:
Publication Information:
New York : AMACOM, [1998]

Physical Description:
xxviii, 314 pages : illustrations ; 24 cm
Format :


Call Number
Material Type
Home Location
Item Holds
HD30.3 .C725 1998 Adult Non-Fiction Central Closed Stacks
HD30.3 .C725 1998 Adult Non-Fiction Non-Fiction Area-Reference

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Looks at 100 business gurus who have changed the ways in which business works. The book presents a concise, accessible summary of each guru's major ideas, with an assessment of their impact and the lasting contribution they have made to modern business methods.

Author Notes

Stuart Crainer (Oxford, U.K.) is a noted business and management writer who contributes regularly to The Financial Times, The (London) Times, the British Airlines in-flight magazine, Across the Board, and other publications. His many books include The Ultimate Business Library, The Ultimate Book of Business Quotations, The Ultimate Book of Business Gurus, Business the Jack Welch Way, and Business the Rupert Murdoch Way.


Reviews 1

Choice Review

Conscious of the way the "guru industry" inflicts vague ideas on managers, Crainer, author of several business books, sorts out 50 of the most important and influential business thinkers and summarizes their ideas. Ten consultants, ten executives, 28 academics, and two "historical influences," (Machiavelli and Sun-Tzu) receive full coverage, and 60 additional individuals receive one paragraph each in the appendix. The 50 who are featured (e.g., Dale Carnegie, W. Edward Deming, Joseph Juran, Peter Senge, Rosabeth Moss Kanter) each receive a title page, which includes a quote, breakthrough idea (Henry Ford--mass production), and a key book or two. A concise summary, four to ten pages in length, of each guru's thinking follows along with a very brief bibliography of the individual's key publications. General business clientele and students preparing term papers will find this book useful as a beginner's guide. Public and academic library collections, lower-division undergraduate and up. C. H. Varner; East Carolina University