pt. 1. Coming to Mexico. Making it in Mexico: is your future south of the border? Getting to know the Mexican people. How Mexican commerce works: what's changed with NAFTA. The politics of Mexican business. The opportunities and the risks: venturing south with your eyes open -- pt. 2. Selling to Mexico. What Mexico wants to buy. How to bring a product to the market. Advertising to Mexicans: the media, rates, and taboos. The paperwork: banking, insurance, tariffs and taxes -- pt. 3. Buying from Mexico. What's made in Mexico: and that you can sell at home. The Mexican supplier: finding one, keeping one, retraining one. Getting the goods home: licenses, quotas, duties, and U.S. customs. Trade groups and associations: which should you join? -- pt. 4. Manufacturing and investing. Strategies for investors: from capital markets to eco-tourism. Laws governing investment in Mexico. Organizaing for venture start-up: step-by-step. Finding the perfect partner: the importance of the relationship. The people factor: tips for managing in Mexico -- pt. 5. Living and working in Mexico. Working (and retiring) in Mexico as an expat. Communicating and negotiating: where yes means maybe and maybe means no. Essential etiquette and protocol. Helping Mexico: what can one person do?