Cover image for Marketing aesthetics : the strategic management of brands, identity, and image
Title:
Marketing aesthetics : the strategic management of brands, identity, and image
Author:
Schmitt, Bernd.
Personal Author:
Publication Information:
New York : Free Press, [1997]

©1997
Physical Description:
xv, 345 pages : illustrations ; 25 cm
Language:
English
Added Author:
ISBN:
9780684826554
Format :
Book