Principles of global marketing
Title:
Principles of global marketing
Author:
Keegan, Warren J.
Personal Author:
Publication Information:
Upper Saddle River, N.J. : Prentice Hall, [1997]
©1997
Physical Description:
xxi, 421 pages : illustrations (some color), color maps ; 26 cm
General Note:
Rev. ed. of: Multinational marketing management. 3rd ed. 1984.
World maps on endpapers.
Language:
English
ISBN:
9780137222995
Format :
Book
