Cover image for Innovation : breakthrough thinking at 3M, DuPont, GE, Pfizer, and Rubbermaid
Innovation : breakthrough thinking at 3M, DuPont, GE, Pfizer, and Rubbermaid
Kanter, Rosabeth Moss.
First edition.
Publication Information:
New York : HarperBusiness, [1997]

Physical Description:
xvi, 192 pages ; 25 cm.
General Note:
Includes index.
Format :


Call Number
Material Type
Home Location
Item Holds
HD45 .I53726 1997 Adult Non-Fiction Central Closed Stacks

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Innovation (in/eva/shen) n. 1. Something newly introduced; a new method or device. 2. An improved management technique that escalates a business's success. 3. The most effective and useful guide to making a business #1.

Pfizer, DuPont, Rubbermaid, 3M, General Electric. These are some of the most successful companies in the world, and the reason can be summed up with one word: innovation.

In this first book in our exciting new BusinessMasters series, the CEOs and chief officers of innovation at these firms reveal the secrets of how their companies made it to the pinnacle of success. Explaining how they maintain their strengths in such areas as invention, design and product research, they show readers how they too can create their own processes to sustain innovation and creativity within their company, illustrating their points with fascinating and entertaining anecdotes including DuPont's creation of the covered golf ball (the biggest innovation in the game in 35 years), GE's introduction of the screw-in fluorescent lamp and 3M's invention of the Wet-or-Dry sandpaper. Featuring an introduction by Tom Peters, the undisputed leader on the subject, Innovation brands the BusinessMasters series for immediate recognition.

Reviews 2

Booklist Review

Case studies by executives of 3M, DuPont, GE, Pfizer, and Rubbermaid show their company's commitment to innovation and present lessons learned by these well-known companies that have turned themselves into integrated innovation machines. Considering innovation a key element in their long-term success, the companies have made it part of their culture. As an introduction, the editors offer enlightenment on innovation, including the fact that size is not the test of being innovative, that innovation is messy, and that innovation happens at the margins and companies must search for and protect innovators from criticism by the "system." The editors tell us that arrogance is the major enemy of innovation and that although the most interesting ideas come through the interaction of different points of view, teams and their structure can inhibit creativity. The insight gained from the experiences and achievements of these companies can help the reader think more clearly about the elusive concept of innovation. --Mary Whaley

Publisher's Weekly Review

It is only natural that a book about innovation take an innovative approach. Instead of distilling the creative wisdom of the five companies featured here, Kanter (World Class), Kao (Jamming) and Wiersema (The Discipline of Market Leaders) let the firms present the material themselves. The results are primarily worthwhile. There is a tendency for the executives to generalize‘such as noting the importance of teamwork. And their material often seems self-serving. However, what comes through in each of the five case studies is a commitment to take chances in order to remain market leaders. "Our primary responsibility is to challenge the status quo," stresses the DuPont scientist who wrote his company's profile; "We live by our wits," notes the author of the 3M chapter. The book opens with the transcript of a freewheeling discussion among the editors about innovation. They do a good job of underscoring the idea that innovation is more than creating new projects and products: it includes finding every possible combination of new ways to work. (July) FYI: The book launches the HarperBusiness Business Masters series. (c) Copyright PWxyz, LLC. All rights reserved