Cover image for Contemporary marketing, plus
Contemporary marketing, plus
Title:
Contemporary marketing, plus
Author:
Boone, Louis E.
Personal Author:
Edition:
Eighth edition.
Publication Information:
Fort Worth : Dryden Press, [1995]

©1995
Physical Description:
1 volume (various pagings) : color illustrations ; 29 cm.
General Note:
Rev. ed. of: Contemporary marketing / Louis E. Boone, David L. Kurtz. 7th ed. c1992.
Language:
English
Subject Term:
ISBN:
9780030976018
Format :
Book