Building brand identity : the strategy for success in a hostile marketplace
Title:
Building brand identity : the strategy for success in a hostile marketplace
Author:
Upshaw, Lynn B., 1947-
Personal Author:
Publication Information:
New York : J. Wiley, [1995]
©1995
Physical Description:
xiv, 354 pages : illustrations ; 25 cm.
General Note:
Series statement from jacket.
Language:
English
Subject Term:
ISBN:
9780471042204
Format :
Book
