Cover image for Marketing plans : how to prepare them, how to use them
Title:
Marketing plans : how to prepare them, how to use them
Author:
McDonald, Malcolm.
Personal Author:
Edition:
Third edition.
Publication Information:
Oxford ; Boston : Butterworth-Heinemann, 1995.
Physical Description:
xiii, 485 pages : illustrations ; 25 cm.
General Note:
"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."

Includes index.
Language:
English
ISBN:
9780750622134
Format :
Book