Cover image for Comparison advertising : a worldwide study
Title:
Comparison advertising : a worldwide study
Author:
Boddewyn, J. J. (Jean J.)
Personal Author:
Physical Description:
x, 245 pages ; 24 cm.
General Note:
"A worldwide study sponsored by the International Advertising Association."

Includes index.
Language:
English
Added Author:
ISBN:
9780803812499
Format :
Book