Cover image for TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products
TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products
Title:
TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products
Author:
Pettis, Chuck, 1948-
Personal Author:
Pettis, Chuck, 1948-
Publication Information:
New York : AMACOM, American Management Association, [1995]

©1995
Physical Description:
xiii, 222 pages : illustrations ; 24 cm
Language:
English
Subject Term:
High technology -- Marketing.

Technological innovations -- Marketing.

Brand name products.
ISBN:
9780814402436
Format :
Book

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