Cover image for What is modern in typography?
Title:
What is modern in typography?
Author:
McMurtrie, Douglas C. (Douglas Crawford), 1888-1944.
Publication Information:
Chicago, [publisher not identified], 1929.
Physical Description:
6 pages : illustrations ; 31 cm
General Note:
"Reprinted from the November issue of Printed salesmanship."

"The essential element of the new typography is clarity, in contradistinction to the typography of an earlier period where the first demand was for beauty."

Heartman 403.
Language:
English
Format :
Book