Cover image for Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world
Title:
Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world
Author:
Allen, Frederick, 1948-
Personal Author:
Edition:
First edition.
Publication Information:
New York, NY : HarperBusinesss, [1994]

©1994
Physical Description:
xii, 500 pages, 32 unnumbered pages of plates : illustrations ; 25 cm
Language:
English
Corporate Subject:
ISBN:
9780887306723
Format :
Book