Cover image for When MBAs rule the newsroom : how the marketers and managers are reshaping today's media
When MBAs rule the newsroom : how the marketers and managers are reshaping today's media
Title:
When MBAs rule the newsroom : how the marketers and managers are reshaping today's media
Author:
Underwood, Doug.
Personal Author:
Publication Information:
New York : Columbia University Press, 1993.
Physical Description:
xix, 259 pages ; 24 cm
Language:
English
ISBN:
9780231080484
Format :
Book