Category management : positioning your organization to win
Title:
Category management : positioning your organization to win
Author:
Nielsen Marketing Research (Firm)
Publication Information:
Lincolnwood (Chicago), Ill. : NTC Business Books, [1992]
©1992
Physical Description:
175 pages : illustrations ; 23 cm
General Note:
"Published by NTC Business Books in association with Nielsen Marketing Research and the American Marketing Association."
Language:
English
Format :
Book