Cover image for Marketing management in multinational firms : the consumer packaged goods industry
Marketing management in multinational firms : the consumer packaged goods industry
Title:
Marketing management in multinational firms : the consumer packaged goods industry
Author:
Wiechmann, Ulrich E.
Personal Author:
Wiechmann, Ulrich E.
Publication Information:
New York : Praeger, 1976.
Physical Description:
xi, 103 pages ; 24 cm.
Series:
Praeger special studies in international economics and development

Praeger special studies in international economics and development.
Language:
English
Subject Term:
Marketing -- Management.

International business enterprises.
ISBN:
9780275558505
Format :
Book

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