Cover image for Marketing management in multinational firms : the consumer packaged goods industry
Title:
Marketing management in multinational firms : the consumer packaged goods industry
Author:
Wiechmann, Ulrich E.
Personal Author:
Publication Information:
New York : Praeger, 1976.
Physical Description:
xi, 103 pages ; 24 cm.
Language:
English
ISBN:
9780275558505
Format :
Book