Cover image for Attitude research at bay : [proceedings of the 6th Attitude Research Conference]
Attitude research at bay : [proceedings of the 6th Attitude Research Conference]
Title:
Attitude research at bay : [proceedings of the 6th Attitude Research Conference]
Author:
Johnson, Deborah.
Publication Information:
Chicago : American Marketing Assocication, [1976]

©1976
Physical Description:
vii, 270 pages ; 23 cm.
Series:
Marketing research techniques series ; 17
Language:
English
Subject Term:
Attitude (Psychology) -- Testing -- Congresses.

Consumers -- Congresses.

Marketing research -- Congresses.
Added Author:
Johnson, Deborah.

Wells, William D.
Added Corporate Author:
American Marketing Association.
ISBN:
9780877570783
Format :
Book

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