Managing brand equity : capitalizing on the value of a brand name
Title:
Managing brand equity : capitalizing on the value of a brand name
Author:
Aaker, David A.
Personal Author:
Publication Information:
New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, [1991]
©1991
Physical Description:
xiii, 299 pages : illustrations ; 24 cm
Language:
English
ISBN:
9780029001011
Format :
Book
