Cover image for Bringing new products to market : the art and science of creating winners
Title:
Bringing new products to market : the art and science of creating winners
Author:
Hall, John A. (John Alan), 1932-
Publication Information:
New York : American Management Association, [1991]

©1991
Physical Description:
xvi, 248 pages ; 24 cm
Language:
English
Subject Term:
ISBN:
9780814450178
Format :
Book