Cover image for The ultimate portfolio
Title:
The ultimate portfolio
Author:
Metzdorf, Martha, 1943-
Personal Author:
Edition:
First edition.
Publication Information:
Cincinnati, Ohio : North Light Books, [1991]

©1991
Physical Description:
144 pages : illustrations (some color) ; 29 cm
General Note:
Includes index.
Language:
English
ISBN:
9780891343707
Format :
Book

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NC1001.6 .M48 1991 Adult Non-Fiction Non-Fiction Area-Oversize
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Reviews 2

Booklist Review

A cheer goes up from struggling designers and illustrators! Finally, a commonsense book of advice on how to put their book--i.e., professional portfolio--together. Metzdorf knows whereof she speaks; from her viewpoint as an artists' representative, she talks about career possibilities, selecting and editing the best examples, and different types of books (for job interviews and for editorial, design, packaging, and corporate identity work). This concept of niche marketing, somewhat new to this business, is further elucidated by interviews with a variety of buyers (ad agencies, reps, art directors) and 10 portfolios from firms and individuals across the country. There's much more here that deserves careful study and review. ~--Barbara Jacobs


Library Journal Review

Practical, how-to graphic design books are legion. However, Metzdorf's guide to designing a portfolio is better than most. Her approach is direct. For example, she tells her readers to ask themselves, ``What do you want to sell, and who do you want to sell it to?'' To help the novice, Metzdorf provides everything from interviews with art directors to tips on selecting the best portfolio case. The high point of this book is a look at portfolios put together by professional designers and illustrators. These case studies include well-known firms, such as Runyan/Hinsche Associates, and beginners such as Annie Huang. Graphic designers and illustrators need all the help they can get to survive. Metzdorf's book should be a big help for those new to the field.--Douglas G. Campbell, George Fox Coll., Newberg, Ore. (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.