Cover image for Fundraising for the small public library : a how-to-do-it manual for librarians
Fundraising for the small public library : a how-to-do-it manual for librarians
Swan, James.
Personal Author:
Publication Information:
New York : Neal-Schuman Publishers, 1990.
Physical Description:
ix, 238 pages ; 28 cm.
Format :


Call Number
Material Type
Home Location
Central Library Z683 .S83 1990 Adult Non-Fiction Central Closed Stacks-Oversize

On Order



This guide offers both librarians and trustees expert advice on competing successfully for scarce monies. It then explains how to establish a foundation, how and when to use professional fundraisers and how to utilise direct mail effectively.

Reviews 1

Booklist Review

One of Swan's opening salvos--"Libraries in communities of 300 need as much space as libraries in communities of 2,000"--sets the tone here. Citizens of small communities need and deserve better library service than their taxes can provide, and Swan outlines very practical ways (donations, memorials, grants, direct mail, auctions, annual events, etc.) for small libraries to raise the extra dollars they need. Two parts of the book deserve special mention. One is a 10-page section of facing charts--on the left, of the potentials and needs (the benefits and costs, as it were) of various fundraising activities, and on the right, of particular fundraisers' appropriateness for particular library needs--that furnishes superb, succinct guidance to selecting the right fundraiser. The other's a short chapter, which includes a very useful planning work sheet, on conducting used book sales. Although Swan mentions a number of fundraising resources, unfortunately he omits the Fund Raising and Financial Development Section of the Library Administration and Management Association, an ALA division. Still, librarians seeking guidance in fundraising won't find a better single source than Swan's manual. ~--Charles Harmon

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