Cover image for Secrets of successful direct mail
Title:
Secrets of successful direct mail
Author:
Benson, Richard V., 1921-
Personal Author:
Publication Information:
Lincolnwood, Ill., USA : NTC Business Books, 1989.
Physical Description:
xx, 182 pages ; 24 cm
Language:
English
ISBN:
9780844231785
Format :
Book

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HF5415.126 .B46 1989 Adult Non-Fiction Central Closed Stacks
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Summary

Summary

The book leads off with 31 rules of thumb, rules that I believe to prevail generally in all mail. Various aspects of selling by direct mail are then detailed.