Cover image for New and improved : the story of mass marketing in America
New and improved : the story of mass marketing in America
Title:
New and improved : the story of mass marketing in America
Author:
Tedlow, Richard S.
Personal Author:
Tedlow, Richard S.
Publication Information:
New York : Basic Books, 1990.
Physical Description:
xi, 481 pages ; 24 cm
Language:
English
Subject Term:
Marketing -- United States -- History.

Marketing -- United States -- Case studies.
ISBN:
9780465050246
Format :
Book

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