Cover image for The mature market : a strategic marketing guide to America's fastest growing population segment
Title:
The mature market : a strategic marketing guide to America's fastest growing population segment
Author:
Menchin, Robert S.
Personal Author:
Publication Information:
Chicago, Ill. : Probus Pub., 1989.
Physical Description:
265 pages : illustrations ; 23 cm
Language:
English
ISBN:
9781557380821
Format :
Book

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HF5415.13 .M385 1989 Adult Non-Fiction Central Closed Stacks
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Booklist Review

Persons over 50 represent the largest distinct population group in the U.S., yet there are many differences among members of this segment. There are men and women, a wide disparity in income and wealth, persons of all races, etc. Menchin, a Chicago-based marketing consultant, profiles the over-50 market and its various subgroups and advises how best to reach this market, particularly for those in the fields of financial services, health care, housing, and leisure services. But this is a valuable resource for any organization attempting to sell a product or provide a service to older persons. To be indexed. --David Rouse