Cover image for The IBM way : insights into the world's most successful marketing organization
Title:
The IBM way : insights into the world's most successful marketing organization
Author:
Rodgers, F. G. (Francis G.)
Personal Author:
Edition:
First edition.
Publication Information:
New York : Harper & Row, [1986]

©1986
Physical Description:
xiv, 235 pages ; 25 cm
General Note:
Includes index.
Language:
English
ISBN:
9780060155223
Format :
Book