Cover image for The IBM way : insights into the world's most successful marketing organization
The IBM way : insights into the world's most successful marketing organization
Title:
The IBM way : insights into the world's most successful marketing organization
Author:
Rodgers, F. G. (Francis G.)
Personal Author:
Rodgers, F. G. (Francis G.)
Edition:
First edition.
Publication Information:
New York : Harper & Row, [1986]

©1986
Physical Description:
xiv, 235 pages ; 25 cm
General Note:
Includes index.
Language:
English
Corporate Subject:
International Business Machines Corporation.
Subject Term:
Computers -- Marketing -- Case studies.

Electronic office machines -- Marketing -- Case studies.

Marketing -- Case studies.
Added Author:
Shook, Robert L., 1938-
ISBN:
9780060155223
Format :
Book

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