Cover image for A bibliography on new product planning, compiled by Donald E. Megathlin [and] Edward J. Hartnett, Jr.
A bibliography on new product planning, compiled by Donald E. Megathlin [and] Edward J. Hartnett, Jr.
Title:
A bibliography on new product planning, compiled by Donald E. Megathlin [and] Edward J. Hartnett, Jr.
Author:
Megathlin, Donald E.
Personal Author:
Megathlin, Donald E.
Publication Information:
Chicago : American Marketing Association [1960]

[©1960]
Physical Description:
50 pages ; 23 cm.
Series:
American Marketing Association. Bibliography series ; no. 5 cn

Bibliography series (American Marketing Association) ; no. 5.
Language:
English
Subject Term:
New products -- Bibliography.
Added Author:
Hartnett, Edward J.,
Format :
Book

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