Cover image for Scientific distribution
Title:
Scientific distribution
Author:
Higham, Charles Frederick, Sir, 1876-
Publication Information:
New York : A. A. Knopf, 1918.
Physical Description:
183 pages ; 20 cm
Language:
English
Contents:
Introduction.--I. The historical aspect: The distribution of intelligence.--II. The modern aspect: The scientific distribution of commodities. The value of advertisement to the producer and retailer. The value of advertisement to the consumer. The technique of advertising. The nature of advertising genius. Service and the modern advertising agency. The possibility of business literature.--III. The prophetic aspect: The scientific distribution of ideas in general. The scientific distribution of state policy. The scientific distribution of political thought. The scientific distribution of literature. The scientific distribution of social propaganda.
Subject Term:
Format :
Book