Marketing management : analysis, planning, and control
Title:
Marketing management : analysis, planning, and control
Author:
Kotler, Philip.
Personal Author:
Edition:
Fifth edition.
Publication Information:
Englewood Cliffs, N.J. : Prentice-Hall, [1984]
©1984
Physical Description:
xxi, 792 pages : illustrations ; 25 cm.
Language:
English
Subject Term:
ISBN:
9780135579275
Format :
Book
