Cover image for Www.advertising
Title:
Www.advertising
Author:
Adams, Richard.
Personal Author:
Physical Description:
192 pages : color illustrations ; 24 cm.
Summary:
Publisher's description: The web has opened previously unimaginable doors for marketers and ad designers alike. Advertising on the web is generally cheaper than other media--and for the money, more likely to reach a much wider audience. However, successful web advertising must present a mix of form and function, appear attractive and compelling, and provide an inescapable reason for looking, reading, and making that vital click-through to the advertiser's website. With 50 dazzling full-color illustrations highlighting some of the web's best advertising campaigns, www.advertising offers a comprehensive look at an expansive and exciting medium and reveals dozens of surefire strategies for advertising success. Readers will find in-depth explanations of web-authoring software; fantastic effects like animation, banners, and mouseovers; and the myriad other digital tools available. They'll also discover winning, easy-to-learn techniques to help create memorable and successful web advertising. This important addition to the Design Directories series is an essential resource for every designer, advertiser, and marketer.
General Note:
Includes index.
Language:
English
Contents:
Web Ads -- Pros and Cons -- Design Features -- Tools of the Trade -- Reacting to the Market -- Branded Content -- Showcase -- Reference.
ISBN:
9780823058617

9781844030361
Format :
Book

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HF6146.I58 A33 2003 Adult Non-Fiction Non-Fiction Area
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