Introduction -- eBay Basics. Connecting with up-to-date technology ; Navigating through eBay ; Signing up and getting started ; Understanding eBay transactions ; Checking out a seller and leaving feedback ; Bidding to win ; Completing the transaction ; Participating in the community -- Essential Tools. Researching on eBay ; Researching collectible prices ; Five-star customer service via personalized communications ; Letting PayPal help you manage the money ; Using eBay's management tools -- Selling Like a Pro. Be sure your listings make cents ; Understanding the finer points of selling ; Listing items for sale ; Running your business on eBay -- Sourcing Merchandise. Understanding eRetail marketing ; Sourcing merchandise like a pro ; Profiting by selling for others online ; Sourcing, liquidation, and drop-shipping -- Presenting Your Items. Your eBay photo studio ; Mastering eBay photography ; Writing listings that sell, and using HTML ; Getting the most from your photos -- Extending Your Reach. Developing your own web presence ; Marketing tools for your web presence and social media ; Tapping PayPal to expand sales -- Storing and Shipping. Organizing your product and shipping area ; Shipping without going postal ; Insuring that your package arrives -- Power Selling on eBay. Going pro with seller hub ; Managing sales with eBay apps and third-party tools ; Attaining PowerSeller and top rated seller status ; Deciding when you need an eBay store -- Office and Legal. Getting legal with the state and the feds ; The necessity of taxes and value of business reports ; Taking care of your finances ; Keeping you and your business secure online ; Networking your home or office -- Index.