Cover image for Influencer : building your personal brand in the age of social media
Influencer : building your personal brand in the age of social media
Hennessy, Brittany, author.
Personal Author:
Publication Information:
New York, NY : Citadel Press, Kensington Publishing Corp., [2018]
Physical Description:
xiv, 256 pages ; 21 cm
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going.
General Note:
"The blueprint to manage and monetize your influence as a content creator"--Cover.
Building your community. The feed ; The audience -- Packaging your brand. The edge ; The press --Monetizing your influence. The money ; The contract ; The agent -- Planning your future. The goal.
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