Cover image for Chevrolet, 1960-2012
Title:
Chevrolet, 1960-2012
Author:
Davis, Michael W. R., 1931-
Personal Author:
Physical Description:
127 pages : chiefly illustrations ; 24 cm.
Summary:
"Images of America: Chevrolet: 19602012 is the second of a two-volume photographic history of Chevrolet, one of the worlds best-known automotive brands, symbolized by the bow tie emblem. From 1960 to 2012, the US auto industry and Chevrolet experienced." --Publisher description.
Language:
English
Contents:
Production proliferation, 1960-1964 -- Proliferation continues, 1965-1969 -- Regulation, 1970-1974 -- Energy challenges, 1975-1980 -- Dissolution, 1981-1990 -- Transition, 1991-2000 -- Globilization, 2001-2014.
ISBN:
9780738590905
Format :
Book

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HD9710 .U53 D475 2012 Adult Non-Fiction Non-Fiction Area
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Summary

Summary

Images of America: Chevrolet: 1960-2012 is the second of a two-volume photographic history of Chevrolet, one of the world's best-known automotive brands, symbolized by the bow tie emblem. From 1960 to 2012, the US auto industry and Chevrolet experienced

fundamental changes in their products and business plans. In the 50-plus years illustrated here, two basic changes in the marketing of motor vehicles is evident: the rising proportion of trucks among all vehicles sold and the incursion of European and Asian brands into the

market. Even though the number of different Chevrolet passenger car models tripled, total car sales for the brand fell. Chevrolet: 1960-2012 relates the year-by-year evolution of the US auto business via what was once the largest-selling make.


Author Notes

Michael W.R. Davis is a veteran automotive journalist and historian and author of seven Arcadia titles. Following seven years as a journalist in Miami and Detroit, Davis spent a quarter century at Ford Motor Company. After retiring from Ford, he returned to journalism and served as executive director of the Detroit Historical Society. He holds degrees from Yale and Eastern Michigan Universities, is a member of the Society of Automotive Historians, and has been a long-time trustee of the National Automotive History Collection at the Detroit Public Library, the source of many images in this book.


Table of Contents

Acknowledgments with Image Source Key and Bibliographyp. 6
Introductionp. 7
1 Product Proliferation: 1960-1964p. 9
2 Proliferation Continues: 1965-1969p. 29
3 Regulation: 1970-1974p. 45
4 Energy Challenges: 1975-1980p. 61
5 Dissolution: 1981-1990p. 73
6 Transition: 1991-2000p. 91
7 Globalization: 2001-2014p. 109