Cover image for Deviate : the science of seeing differently
Deviate : the science of seeing differently
Deviate : the science of seeing differently
Lotto, R. Beau, author.
Personal Author:
First edition.
Publication Information:
New York : Hachette Books, 2017.

Physical Description:
xv, 332 pages : illustrations ; 24 cm
"Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, [neuroscientist] Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing. In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others, and the world. With this new understanding of how the brain functions, we can apply these insights to every aspect of life and work. Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery."--Jacket.
Introduction: The lab of misfits -- Being in color -- Information is meaningless -- Making sense of the senses -- The illusion of illusions -- The frog who dreamed of being a prince -- The physiology of assumptions -- Changing the future past -- Making the invisible visible -- Celebrate doubt -- The ecology of innovation -- A beginning : why deviate?
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