Cover image for Start your own microbrewery, distillery, or cidery : craft beer, craft spirits, artisan hard cider
Start your own microbrewery, distillery, or cidery : craft beer, craft spirits, artisan hard cider
Brown, Corie.
Personal Author:
Publication Information:
Irvine : Entrepreneur Press, [2015]
Physical Description:
xvii, 182 pages : illustrations, map ; 23 cm.
"Entrepreneur Press has partnered with Zester Media and its network of experienced journalists and authors to deliver an in-depth review of the craft brew industry, paired with telling facts and statistics for those considering starting, running, and growing a successful craft brewery or distillery. Readers are guided by real stories from craftspeople who share the details, secret ingredients, and special equipment that create a formula for success. They learn how to: analyze the industry with market research and identify a niche; calculate startup costs, secure funding, find the right equipment, and develop a solid business plan that promotes growth; abide by industry standards while complying with state and federal legislation, laws, and taxes; determine overhead fees, payroll, and price points, as well as business, personal, and consumption taxes; find, hire, and keep the perfect team; develop invaluable relationships with distributors, retailers, and restaurants; use low-cost online and offline marketing tactics; create promotions and gain a following through social media. The 20+ companies profiled include: Greenstar Brewery in Chicago, Rolling Meadows in rural Illinois, Leopold Brothers Distillery in Denver, Anchor Brewing in San Francisco, and Widow Jane and Cacao Prieto Distillery in Red Hook, NY"--

"Fueled by consumers' increasing preference in small-label operations, the craft alcohol industry is growing rapidly. The experts at Entrepreneur have teamed with Corie Brown of Zester Daily, an award-winning website for food/beverage enthusiasts, to bring readers a step-by-step guide to starting their own brand of high-end beers and spirits"--
Chapter 1. Today's alcoholic beverage industry -- Chapter 2. Making a mark in the craft alcoholic beverage industry -- Chapter 3. Launching a new craft brand -- Chapter 4. Regulation and taxation -- Chapter 5. Craft businesses that work -- Chapter 6. The craft customer -- Chapter 7. Finance craft beverage companies -- Chapter 8. Gaining traction in a crowded market -- Chapter 9. Shovels at the gold rush -- Chapter 10: Defining craft in a new era -- Chapter 11. Does the party end? -- Appendix: craft brewing, distilling, and cidering resources.
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