"Does your small business need a go-to plan for social media marketing? Successful social media marketing is like great cooking: you need to understand the basics, have the right tools, know how to follow a recipe, and have the confidence to mix in a dash of creative inspiration. The Social Media Cookbook is a go-to guide for small businesses looking to get started "cooking" on social media, develop a strategy, or spice up their existing social media with tips and techniques to increase engagement and build up a loyal base of customers."--back cover.