Cover image for Momentum : how to propel your marketing and transform your brand in the digital age
Momentum : how to propel your marketing and transform your brand in the digital age
Hyder, Shama, 1985- author.
Personal Author:
Publication Information:
Dallas, Texas : BenBella Books, [2016]
Physical Description:
ix, 178 pages ; 24 cm
"Marketing in today's digital age has become overwhelmingly complex-but it doesn't have to be. Success lies in stepping above of the clutter and understanding the new principles of digital marketing. To this complicated and fast-moving world, bestselling author, renowned marketer, and award-winning entrepreneur Shama Hyder brings her uniquely Zen approach-separating out the critical from the trivial and the foundational rules from the ephemeral gimmicks. Offering five essential principles that crack the code on marketing successfully in today's ecosystem, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you not only regain your sanity, but learn how to spot opportunities to grow your organization and brand in the midst of marketplace chaos. In Momentum, Shama draws on her experience guiding clients ranging from small businesses to Fortune 100s to demystify the marketing landscape and provide you with the digital foresight you need to operate effectively in an increasingly digital world. Using key principles, she demonstrates how to transform your current approach into an effective, struggle-free, ROI-driven strategy. Before you invest in another marketing strategy, take a step back. Don't waste enormous amounts of time, energy, and money on the wrong strategies and approach for your customers, industry, and market. Whether you're a young business or an established company, let Momentum teach you how to thrive"--
The new ecosystem: building momentum -- 1st principle of momentum: agility through analytics -- 2nd principle of momentum: customer focus -- 3rd principle of momentum: integration -- 4th principle of momentum: content curation -- 5th principle of momentum: cross-pollination -- Measuring marketing ROI in the digital age.
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