Cover image for Narconomics : how to run a drug cartel
Title:
Narconomics : how to run a drug cartel
Author:
Wainwright, Tom, 1982- author.
Edition:
First edition.
Publication Information:
New York : PublicAffairs, [2016]
Physical Description:
vii, 278 pages : illustrations, map ; 25 cm
Summary:
"How does a budding cartel boss succeed (and survive) in the $300 billion illegal drug business? By learning from the best, of course. From creating brand value to fine-tuning customer service, the folks running cartels have been attentive students of the strategy and tactics used by corporations such as Walmart, McDonald's, and Coca-Cola. And what can government learn to combat this scourge? By analyzing the cartels as companies, law enforcers might better understand how they work ... [and have more success in efforts] to win the war against this global, highly organized business"--Amazon.com.
Language:
English
ISBN:
9781610395830
Format :
Book