Cover image for Portfolio management for new products
Portfolio management for new products
Portfolio management for new products
Cooper, Robert G. (Robert Gravlin), 1943-
2nd ed.
Publication Information:
Cambridge, MA : Perseus Pub., [2001]

Physical Description:
xiv, 382 pages : illustrations ; 24 cm
The Quest for the Right Portfolio Management Process -- What Happens When You Lack Effective Portfolio Management -- Portfolio Management Is Vital -- Much Room for Improvement -- Major Challenges for Portfolio Management -- Three Decades of RandD Portfolio Methods: What Progress? -- Recent Advances in Portfolio Management Methods -- Where Portfolio Management Stands Today -- Major Gaps between Theory and Practice -- Portfolio Management: It's Not So Easy -- Requirements for Effective Portfolio Management -- What the Leaders Do: Three Goals in Portfolio Management -- Portfolio Management Methods: Maximizing the Value of the Portfolio -- Maximizing the Value of the Portfolio -- Using Net Present Value to Get Bang for Buck -- Expected Commercial Value -- The Productivity Index (PI) -- Options Pricing Theory (OPT) -- Dynamic Rank-Ordered List -- The Dark Side of the Financial Approaches to Project Evaluation -- Valuation Methods: Scoring Models -- Developing and Using Scoring Models -- Assessment of Scoring Models -- Checklists As Portfolio Tools -- Paired Comparisons -- Value Maximization Methods: Summing Up -- Portfolio Management Methods: Seeking the Right Balance of Projects -- Achieving a Balanced Portfolio -- Bubble Diagrams -- Variants of Risk-Reward Bubble Diagrams -- Other Charts for Portfolio Management -- Balance: Some Critical Comments -- Portfolio Management Methods: A Strong Link to Strategy -- The Need to Build Strategy into the Portfolio -- Linking Strategy to the Portfolio: Approaches.
Reading Level:
1280 Lexile.
Format :