Cover image for Marketing the 21st century library : the time is now
Title:
Marketing the 21st century library : the time is now
Author:
Lucas-Alfieri, Debra, author.
Publication Information:
Amsterdam : Chandos Publishing, [2015].

©2015
Physical Description:
xi, 105 pages : illustrations; 23 cm.
Language:
English
Contents:
1. Introduction -- 2. From the past to the future: library as place -- 3. Marketing plan research and assessment -- 4. Creating the marketing plan -- 5. Project control: managing marketing initiatives -- 6. Partnerships -- 7. Resources and services to promote -- 8. Using technology to market and promote -- 9. Marketing a profession: marketing the future.
ISBN:
9781843347736
Format :
Book