Cover image for The innovator's hypothesis : how cheap experiments are worth more than good ideas
Title:
The innovator's hypothesis : how cheap experiments are worth more than good ideas
Author:
Schrage, Michael.
Personal Author:
Publication Information:
Cambridge, Massachusetts : The MIT Press, [2014]
Physical Description:
xvi, 237 pages ; 23 cm
Language:
English
Contents:
Preface -- THE INNOVATOR'S HYPOTHESIS -- The innovator's vision -- What is a business hypothesis? What are business experiments? -- THE INNOVATOR'S FOCUS -- Ideas are the enemy -- Simple, fast, cheap, smart, lean, important -- The fundamental value innovation: stealing from Warren Buffet -- Investing in experiments -- THE INNOVATOR'S PORTFOLIO -- Blockbusted: a case study in experimental frustration and failure -- Exploring and exploiting experimentation: the 5x5x5 approach -- The 5x5 portfolio : three real world examples -- Key steps to the 5x5 -- THE INNOVATOR'S CULTURE -- Crafting great business experiments: three examples -- A guide for x-teams -- What makes "hypothesis" so hard? -- Q & A -- EXPLORING THE 5X5 EXPONENTIAL FUTURE -- Experimenting with experimentation -- Appendix: The innovator's hypothesis math -- Bibliographic essay -- Index.
ISBN:
9780262028363
Format :
Book