Cover image for Innovating out of crisis : how Fujifilm survived (and thrived) as its core business was vanishing
Title:
Innovating out of crisis : how Fujifilm survived (and thrived) as its core business was vanishing
Author:
Komori, Shigetaka.
Personal Author:
Uniform Title:
Tamashii no keiei. English
Publication Information:
Berkeley, California : Stone Bridge Press, [2015]
Physical Description:
221 pages; 21 cm
Summary:
In 2000, photographic film products made up 60% of Fujifilm's sales and up to 70% of its profit. Within ten years, digital cameras had destroyed that business. In 2012, Kodak filed for bankruptcy. Yet Fujifilm has boasted record profits and continues strong.What happened? What did Fujifilm do? What do businesses today need from their leaders? What kinds of employees can help businesses thrive in the future? Here, the CEO who brought Fujifilm back from the brink explains how he engineered transformative organizational innovation and product diversification, with observations on his management philosophy.
General Note:
"Japanese edition published in 2013 as Tamashii no Keiei by Toyo Keizai Shinposha, Tokyo, Japan."
Language:
English
Contents:
Introduction -- Part one: Fighting for Fujifilm (1. The core business vanishes ; 2. A second foundation) -- Part two: Managing for victory (3. Managing in times of crisis ; 4. A battle that cannot be lost ; 5. Those who put the company first are those who truly grow ; 6. The way forward in a global age) -- Conclusion.
Personal Subject:
ISBN:
9781611720235
Format :
Book