Cover image for The automatic customer : creating a subscription business in any industry
The automatic customer : creating a subscription business in any industry
Warrillow, John, 1971-
Personal Author:
Publication Information:
New York : Portfolio, 2015.
Physical Description:
218 pages : illustrations ; 24 cm
"How smart companies can use subscriptions to win customers, increase cash flow, and ignite growth What do Zipcar, Netflix, and WhatsApp have in common? They are pioneers of the new subscription economy in which people pay automatically for much more than publications. John Warrillow, the acclaimed author of Built to Sell, offers a blueprint for winning subscribers for any kind of business. He explains, for instance, - The nine different subscription models and how to apply each in your business. - How Dollar Shave Club turned shaving into a subscription. - The secret psychology of selling a subscription. - The eight reasons why customers stop subscribing. Whether business owners want to transform their entire model into a recurring revenue engine or just pick up an extra 5 percent of automatic sales, they will find great insights and examples in Warrillow's book"--
Subscribers are better than customers. Who wins in the subscription economy? -- Why you need automatic customers -- The nine subscription business models. The membership website model -- The all-you-can-eat library model -- The private club model -- The front-of-the-line model -- The consumables model -- The surprise box model -- The simplifier model -- The network model -- The peace-of-mind model -- Building your subscription business. The new math -- The cash suck vs. the cash spigot -- The psychology of selling a subscription -- Scaling up -- Reflections.
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