Cover image for Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Title:
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Author:
Kim, W. Chan, author.
Personal Author:
Edition:
Expanded edition.
Publication Information:
Boston, Massachusetts : Harvard Business Review Press, [2015]
Physical Description:
xxviii, 287 pages : illustrations ; 25 cm
Summary:
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket
General Note:
"With a new preface, fresh chapters, and updated case studies"--Back of jacket.
Language:
English
Contents:
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps.
Added Author:
ISBN:
9781625274496
Format :
Book

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Summary

Summary

The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents--now updated and expanded with new content

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy , now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:

A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one -- Alignment, Renewal, and Red Ocean Traps -- that address the most pressing questions readers have asked over the past 10 years

A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant.

To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you'll find all the resources you need--from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.


Author Notes

W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of Blue Ocean Strategy , which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold over 3.6 million copies, is being published in a record-breaking 44 languages, and is a bestseller across five continents. Kim and Mauborgne rank in the top 3 management gurus in the world in The Thinkers50 list and are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business among others. Kim is an advisor to several countries and Mauborgne served as a member of President Barack Obama's Board of Advisors on Historically Black Colleges and Universities for the President's two terms.


Table of Contents

Help! My Ocean Is Turning Redp. ix
Preface to the Original Editionp. xxi
Acknowledgmentsp. xxv
Part 1 Blue Ocean Strategy
1 Creating Blue Oceansp. 3
2 Analytical Tools and Frameworksp. 25
Part 2 Formulating Blue Ocean Strategy
3 Reconstruct Market Boundariesp. 49
4 Focus on the Big Picture, Not the Numbersp. 83
5 Reach Beyond Existing Demandp. 103
6 Get the Strategic Sequence Rightp. 117
Part 3 Executing Blue Ocean Strategy
7 Overcome Key Organizational Hurdlesp. 147
8 Build Execution into Strategyp. 171
9 Align Value, Profit, and People Propositionsp. 189
10 Renew Blue Oceansp. 203
11 Avoid Red Ocean Trapsp. 215
Appendix A

p. 225

Appendix B

p. 245

Appendix C

p. 249

Notesp. 253
Bibliographyp. 263
Indexp. 271
About the Authorsp. 285