Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Title:
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Author:
Kim, W. Chan, author.
Personal Author:
Edition:
Expanded edition.
Publication Information:
Boston, Massachusetts : Harvard Business Review Press, [2015]
Physical Description:
xxviii, 287 pages : illustrations ; 25 cm
Summary:
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket
General Note:
"With a new preface, fresh chapters, and updated case studies"--Back of jacket.
Language:
English
Contents:
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps.
Added Author:
ISBN:
9781625274496
Format :
Book
