Cover image for Start a revolution : stop acting like a library
Title:
Start a revolution : stop acting like a library
Author:
Bizzle, Ben, author.
Personal Author:
Publication Information:
Chicago : ALA Editions, an imprint of the American Library Association, 2015.
Physical Description:
xii, 194 pages : illustrations ; 23 cm
Summary:
Bizzle shows how successful libraries introduce new ideas into their presentations, web presence, and digital services. Marketing campaigns can be a challenge, and Bizzle shares universal concepts to promote a successful social media presence and increase community awareness of your library.--
Language:
English
Contents:
The Jonesboro story. The digital library ; Going mobile -- Crooked Valley Regional Library. Facebook ; Facebook advertising (or, How I learned to stop worrying and love Mark Zuckerberg) ; Marketing in the "real world" ; Making pretty pictures ; Convincing the decision makers ; Start your own revolution -- Appendix A. Twitter / by Ned Potter -- Appendix B. Pinterest / by Josh Tate -- Appendix C. More convincing the decision makers / by Carson Block.
Added Author:
ISBN:
9780838912676
Format :
Book

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Z716.3 .B57 2015 Adult Non-Fiction Non-Fiction Area
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Summary

Summary

"But this is how we've always done it " Objections to taking a fresh tack are about as common as budget shortfalls, and the two are more closely related than you might think. At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a provocative marketing philosophy that will spur libraries to move beyond their comfort zone.


Reviews 1

Library Journal Review

Library services have moved into the 21st century, but promotional efforts haven't kept pace with the times, writes Bizzle (director of technology, Craighead Cty. Jonesboro P.L.). Using eCards, promotional videos, yard signs, and billboards, the Jonesboro Public Library increased attendance at its programs and the use of services, creating an updated image reflective of the digital age. Bizzle is a 2013 LJ Mover and Shaker (see ow.ly/KPGox), and this book is based on presentations he has made to the library community. Humor plays a big part in the author's marketing strategy, and he provides examples of how his tactics have reached new users. In a simple, straightforward manner, Bizzle demonstrates how a campaign increased library visitors by 90 percent in three years. He also stresses the importance of a mobile presence and of Facebook. Included are chapters on Twitter and Pinterest, written by other authors, as they are not part of the Jonesboro marketing strategy. "Convincing the Decision Makers" is the money chapter, and in it, Bizzle describes the approaches that worked for him with the library director and board. VERDICT Highly recommended and especially useful for public libraries, but all libraries will find the marketing strategies for public awareness and support of programs valuable.-Susan Belsky, Oshkosh P.L., WI © Copyright 2015. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.