Cover image for The ultimate competitive advantage : why your people make all the difference and the 6 practices you need to engage them
The ultimate competitive advantage : why your people make all the difference and the 6 practices you need to engage them
Moon, Shawn D. (Shawn Daniel), 1967-
Publication Information:
Dallas, TX : BenBella Books, [2015]
Physical Description:
x, 214 pages : illustrations ; 24 cm.
""People are our most important asset." Every company pays lip service to this platitude, but how many companies really embrace it? What happens when everyone in your company is truly engaged and functions as a genuine leader? Every move your company makes can be copied by your competitors. New facilities, improved processes, product innovations, and marketplace initiatives can all be important, but rarely lead to sustained competitive advantage-because other businesses can just follow suit or piggyback off your progress. But truly mobilizing your people creates positive results in a thousand different ways throughout your organization, giving your company the ultimate competitive advantage-an advantage that is very difficult to match. It's not easy to fully engage everyone in your organization, to create an organization of people who act as leaders, take initiative, and operate from a strategic perspective. But it can be done, and no one knows more about achieving this than FranklinCovey. For decades, FranklinCovey has been working with businesses throughout the world to train their people in the seven habits model of personal effectiveness. They've learned how to take this training to the next level, to dramatically improve the effectiveness of not just individuals, but entire organizations. The Ultimate Competitive Advantage describes the six practices FranklinCovey has discovered to engage people across the company, and shows how employing these practices can take your organization to a higher level of performance. In the end, the success of any organization is dependent on effectiveness and the commitment of its people. Everyone knows this, but few organizations operate this way. But, with the help of The Ultimate Competitive Advantage, yours can"--
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HD57.7 .M6387 2015 Adult Non-Fiction Non-Fiction Area

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"People are our most important asset." Every company pays lip service to this platitude, but how many companies really embrace it?

People are what sustain--or ruin--your brand. If your people are not excited about the company, indifferent, or even alienated from it, your competitive advantage will disappear.

In The Ultimate Competitive Advantage , FranklinCovey experts Shawn D. Moon and Sue Dathe-Douglass lay out the steps leaders can take to tap into their companies' most valuable and unique resource: people.

When you promote a company of proactive and engaged employees who create a winning culture, sustain it, leverage it, and make it work no matter what comes your way, your business rises above the rest. From the company that brought you The 7 Habits of Highly Effective People , The Ultimate Competitive Advantage offers six highly effective practices that will propel your company to success by unleashing the potential of your people.

Each practice in The Ultimate Competitive Advantage is based on fundamental principles that hold true across all industries, from the necessity of being proactive to the importance of building win-win relationships. Implementing these practices is the key to making a distinctive difference in the marketplace.

The Ultimate Competitive Advantage will enable your company to achieve remarkable results and become an industry standout by leveraging your most important asset: your people.

Author Notes

Shawn D. Moon is the Executive Vice President of Global Sales and Delivery for FranklinCovey Corp., where he is responsible for the Company's U.S. and International direct offices, the Sales Performance Practice, the Execution and Speed of Trust Practices. Shawn has more than two and a half decades of experience in leadership and management, sales and marketing, program development, and consulting services.

Sue Dathe-Douglass serves as Global Vice President of Leadership, Sales and Delivery Effectiveness at FranklinCovey. Drawing on more than 30 years of organizational and leadership experience, Sue is a catalyst for high performance and engagement at all levels of the organization. Sue joined FranklinCovey in 1996 as a Leadership Delivery Consultant responsible for designing, developing, and delivering customized leadership engagement solutions that met the unique needs of her many clients.

Table of Contents

Forewordp. ix
Chapter 1 A New Paradigm: In a Winning Culture, Everyone Leadsp. 1
Chapter 2 The Framework: The Operating System That Builds Effective Leaders at Every Levelp. 17
Chapter 3 Practice 1: Lead with Purposep. 63
Chapter 4 Practice 2: Execute with Excellencep. 77
Chapter 5 Practice 3: Unleash Productivityp. 99
Chapter 6 Practice 4: Inspire Trustp. 123
Chapter 7 Practice 5: Build a Legacy of Sales Leadershipp. 139
Chapter 8 Practice 6: Create Intense Loyaltyp. 161
Conclusion: The Job for You to Do Now Starts Todayp. 173
Endnotesp. 181
Acknowledgmentsp. 191
About the Authorsp. 193
Aboutp. 195
Indexp. 199