"In the last four decades, food reformers have revealed the ecological and ethical problems of eating animals raised in industrial settings, turning what was once the boutique concern of radical eco-freaks into a mainstream movement. Although animal products are often labeled 'cage free, ' 'free range, ' and 'humanely raised, ' can we trust these goods to be safe, sound, or ethical? In [this book] ... McWilliams pushes back against [what he sees as] the questionable moral standards of a largely omnivorous world and explores the 'alternative to the alternative'--not eating domesticated animals at all"--