Cover image for Sun Tzu : the art of war for managers : 50 strategic rules, updated for today's business
Title:
Sun Tzu : the art of war for managers : 50 strategic rules, updated for today's business
Author:
Michaelson, Gerald A.
Personal Author:
Edition:
2nd ed.
Publication Information:
Avon, Mass. : Adams Media ; Newton Abbot : David & Charles [distributor], 2010.
Physical Description:
xx, 204 pages ; 21 cm
Language:
English
Contents:
pt. I. New translation of the Art of War with manager's commentary -- 1. Laying plans -- 2. Waging war -- 3. Attack by stratagem -- 4. Disposition of military strength -- 5. Use of energy -- 6. Weakness and strength -- 7. Maneuvering -- 8. Variation of tactics -- 9. On the march -- 10. Terrain -- 11. The nine varieties of ground -- 12. Attack by fire -- 13. Employment of secret agents -- pt. II. Applying Sun Tzu's wisdom -- Practical applications -- Outline of key concepts.
ISBN:
9781605500300
Format :
Book

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Call Number
Material Type
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Status
Central Library HD31 .M4265 2010 Adult Non-Fiction Non-Fiction Area
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Summary

Summary

In today's competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson's classic book breaks down Sun Tzu's lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges.

Here is the wisdom--tested for twenty-five centuries--that will help you seize the advantage, storm your competitors' gates, and conquer the marketplace!


Author Notes

Gerald A. Michaelson lectured on Sun Tzu in China at the invitation of the Chinese government. He traveled extensively throughout Asia as a management coach and delivered workshops on five continents.
Steven Michaelson is the coauthor of several books on Sun Tzu, including Sun Tzu for Success and Sun Tzu for Execution. He is president of FreshDirect, the fast-growing New York-area online retailer. Michaelson's thirty-year career includes marketing, merchandising, sales, and other leadership roles. Previously, he was a senior vice president at Wegmans Food Markets, perennially named one of the best companies to work for in America. He lives in Rye, NY.


Table of Contents

Foreword to the Second Editionp. x
The Lesson of the Concubinesp. xii
Introductionp. xv
Part 1 New Translation of The Art of War with Manager's Commentary
Chapter 1 Laying Plansp. 3
Thoroughly Assess Conditionsp. 4
Compare Attributep. 7
Look for Strategic Turnsp. 9
Chapter 2 Waging Warp. 13
Marshal Adequate Resources
Make Time Your Allyp. 16
Everyone Must Profit from Victoriesp. 18
Know Your Craftp. 21
Chapter 3 Attack by Stratagemp. 24
Win Without Fightingp. 25
Strength Against Weakness-Alwaysp. 27
Beware of "High-Level Dumb"p. 30
Obey Fundamental Principlesp. 32
Chapter 4 Disposition of Military Strengthp. 36
Be Invinciblep. 37
Attain Strategic Superiorityp. 39
Use Information to Focus Resourcesp. 42
Chapter 5 Use of Energyp. 45
Build a Sound Organization Structurep. 46
Apply Extraordinary Forcep. 48
Coordinate Momentum and Timingp. 51
Chapter 6 Weakness and Strengthp. 54
Take the Initiativep. 55
Plan Surprisep. 58
Gain Relative Superiorityp. 60
Seek Knowledgep. 63
Be Flexiblep. 65
Chapter 7 Maneuveringp. 68
Maneuver to Gain the Advantagep. 69
Achieve the Critical Massp. 71
Deceive Your Competitorp. 74
Develop Effective Internal Communicationsp. 76
Gain the Mental Advantagep. 79
Chapter 8 Variation of Tacticsp. 82
Consider Tactical Optionsp. 83
Prepare Adequate Defensesp. 86
Avoid the Faults of Leadershipp. 89
Chapter 9 On the Marchp. 92
Occupy Strong Natural Positionsp. 93
Always Seek the High Groundp. 95
Make an Estimate of the Situationp. 97
Discipline Can Build Allegiancep. 102
Chapter 10 Terrainp. 105
Know Your Battlefieldp. 106
Obey the Laws of Leadershipp. 109
Fight Only the Battles You Can Winp. 111
Know Yourself; Know Your Opponentp. 114
Chapter 11 The Nine Varieties of Groundp. 117
Choose a Favorable Battlegroundp. 118
Shape Your Opponent's Strategyp. 121
Make Victory the Only Optionp. 123
Plan Coordinated Effortsp. 125
Press the Attackp. 128
Learn Winning Waysp. 130
Chapter 12 Attack by Firep. 134
Be Disruptive and Intrusivep. 135
Consolidate Your Gainsp. 138
Exercise Restraintp. 140
Chapter 13 Employment of Secret Agentsp. 143
Invest in Intelligence Resourcesp. 144
Establish an Active Intelligence Systemp. 147
Practice Counterintelligencep. 149
Part 2 Applying Sun Tzu's Wisdom
Practical Applicationsp. 155
Outline of Key Conceptsp. 179
Notesp. 191
Bibliographyp. 195
Translator's Bibliographyp. 196
Indexp. 198
About the Authorsp. 203

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