Cover image for Marissa Mayer and the fight to save Yahoo!
Title:
Marissa Mayer and the fight to save Yahoo!
Author:
Carlson, Nicholas.
Personal Author:
Publication Information:
New York : Twelve, 2015.
Physical Description:
viii, 357 pages : illustrations ; 24 cm
Summary:
"When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California's headquarters. On them, there was Mayer's face and one word: HOPE. But just more than a year later--on November 4, 2013--Mayer sat in front those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet, and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room - and behind it, a question: Was Mayer actually going to be able to do this thing? Nicholas Carlson's fast-paced narrative is the inside story of how Yahoo got into such awful shape in the first place, Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. "--

"A page-turning, warts-and-all narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38"--
General Note:
Includes index.
Language:
English
Personal Subject:
Corporate Subject:
ISBN:
9781455556618
Format :
Book

Available:*

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Central Library HD9696.8.U64 Y3437 2015 Adult Non-Fiction Non-Fiction Area
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Julia Boyer Reinstein Library HD9696.8.U64 Y3437 2015 Adult Non-Fiction Open Shelf
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Summary

Summary

A page-turning narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38.

When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question: Was Mayer actually going to be able to do this thing?

MARISSA MAYER AND THE FIGHT TO SAVE YAHOO! is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer's controversial rise at Google, and her desperate fight to save an Internet icon.

In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors. Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Google's golden girl Mayer to unlock the value lurking in the company. As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted.

In author Nicholas Carlson's capable hands, this riveting book captures Mayer's rise and Yahoo's missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in today's rapidly changing business landscape.


Author Notes

Nicholas Carlson is Business Insider 's chief correspondent. His investigative reporting rewrote the histories of Facebook, Twitter, and Groupon. His coverage of Yahoo won Digiday's award for "Best Editorial Achievement" of the year. Carlson is a frequent guest on CNBC and contributes to the Bloomberg biography series, Game Changers .


Reviews 2

Publisher's Weekly Review

Faced by the Google behemoth and by a growing identity crisis, Yahoo was foundering - and then they hired Marissa Mayer. "Yahoo's celebrity, superhero, savior CEO had arrived." Drawing from interviews with over a hundred sources, journalist Carlson tells the story of a woman "fascinating for her contradictions," who started her tenure at the company with a bang-only to be taken to task by her employees en masse at a company-wide meeting in November 2013. She had inherited a mess from former CEO Carol Bartz, which she handled deftly and to widespread applause - particularly for her decision to reverse a mass layoff. So how did her team lose so much faith? Beginning with Mayer's introverted, focused, highly ambitious nature and the start of her career as a Google intern in 1999, Carlson draws a compelling picture of an ambitious engineer uncomfortable in the spotlight, but determined to excel. The narrative has the pace and pop of an exposé, and readers will find themselves both rooting for and against this complicated leader, whose confident, self-promoting behavior, Carlson points out, is not considered unusual for an executive-assuming that said executive is a man. Exciting and informative, and necessary reading for Silicon Valley junkies. (Jan.) © Copyright PWxyz, LLC. All rights reserved.


Library Journal Review

Besides offering biographical details about Marissa Mayer's life before she became the CEO of Yahoo! in 2012 at age 38, this in-depth company history by Business Insider chief correspondent Carlson paints a vivid picture of the corporate culture and product offerings from Yahoo!'s founding to the time Mayer was hired. It then covers Mayer's leadership to the autumn of 2014. Under Mayer, Yahoo! was transformed from a content provider to a high-tech corporation that is still thriving. Based on the past history of successes and failures at the company, and the nature of this rapidly changing industry, the author shows that sound management decisions and strong plans have been integral to its survival. Despite its size, Yahoo! still seems fragile and vulnerable, especially to events beyond its control. VERDICT Business readers will be drawn to this story and will want to know what happens next. The text is supplemented with an extensive bibliography.-Caroline Geck, Camden Street Sch. Lib., Newark, NJ (c) Copyright 2015. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.


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