Cover image for The business romantic : give everything, quantify nothing, and create something greater than yourself
The business romantic : give everything, quantify nothing, and create something greater than yourself
Leberecht, Tim (Marketing officer)
First edition.
Publication Information:
New York, NY : HarperBusiness, [2015]
Physical Description:
xix, 292 pages; 24 cm
Argues that people underestimate the importance of romance in their lives and that they can find it in and through business--by designing products, services, and experiences that connect them with something greater than themselves.
The new desire for romance -- Meet the business romantics -- Find the big in the small -- Be a stranger -- Give more than you take -- Suffer (a little) -- Fake it! -- Keep the mystique -- Break up -- Sail the ocean -- Take the long way home -- Stand alone, stand by, stand still -- Measures of success -- The new romantic age.
Format :


Call Number
Material Type
Home Location
Item Holds
HF5386 .L476 2015 Adult Non-Fiction Non-Fiction Area

On Order



In this smart, playful, and provocative book, one of today's most original business thinkers argues that we underestimate the importance of romance in our lives and that we can find it in and through business--by designing products, services, and experiences that connect us with something greater than ourselves.

Against the backdrop of eroding trust in capitalism, pervasive technology, big data, and the desire to quantify all of our behaviors, The Business Romantic makes a compelling case that we must meld the pursuit of success and achievement with romance if we want to create an economy that serves our entire selves.

A rising star in data analytics who is in love with the intrinsic beauty of spreadsheets; the mastermind behind a brand built on absence; an Argentinian couple who revolutionize shoelaces; the founder of a foodie-oriented start-up that creates intimate conversation spaces; a performance artist who offers fake corporate seminars for real professionals--these are some of the innovators readers will meet in this witty, deeply personal, and rousing ramble through the world of Business Romanticism.

The Business Romantic not only provides surprising insights into the emotional and social aspects of business but also presents "Rules of Enchantment" that will help both individuals and organizations construct more meaningful experiences for themselves and others.

The Business Romantic offers a radically different view of the good life and outlines how to better meet one's own desires as well as those of customers, employees, and society. It encourages readers to expect more from companies, to give more of themselves, and to fall back in love with their work and their lives.

Reviews 2

Booklist Review

Corporate chief marketing officer Leberecht asserts that romance is a critical element of work, one much needed for employees to bring their fullest and best selves to work. The problem is, although examples abound in this narrative, there are no real road maps to follow. Sure, the author provides a dozen actions that will help create and drive employees' romance with what they do, yet much of his argument is based on specific companies with specific cultures. Suffering, for instance, is one such activity; he cites Tartine Bakery in San Francisco as a business with incredibly loyal customers who will wait and wait and wait for the goods. Or corporations that anoint an artist in residence, an outsider who deliberately provokes the flow of imagination and ideas inside. Still other businesses, such as LEGO, Google, and Frog Design, promote romance with ulterior motives all, naturally, transparent. Leberecht does include a tool kit and one organization chart that shows how a romance project might be run. The ability to create and find moments of love in what you do and how you do it . . . is an evangelism similar to brand love. --Jacobs, Barbara Copyright 2015 Booklist

Publisher's Weekly Review

Leberecht, chief marketing officer for NBBJ, a global architecture firm, fervently believes that we can't-and shouldn't-separate our work lives from our personal lives, aiming in this idealistic but overly flighty manifesto to restore a sense of meaning and transcendence to his readers' work. According to a 2013 Gallup poll that Leberecht cites, only 13% of employees are fully engaged with their jobs, while 63% report some disengagement and 24% feel "actively disengaged." The conclusion that Leberecht draws from these statistics is that in a challenging, changing time, "we must keep sacred our younger, cherished notions of work and its meaning." The book presents seven different types of "business romantics": the lover, the business traveler, the outsider, the voice, the guardian, the "visioner," and the believer. It also lists several "rules of enchantment," including "give more than you take" and "keep the mystique." Leberecht illustrates these lessons with tales of people, like Twitter editorial director Karen Wickre, who are adhering to their values in an ever-changing world. Though this is unusually well written for a business book, it's unclear which audience it speaks to and what message, other than the comforting one that work should be inspiring and fun, it aims to convey. (Jan.) © Copyright PWxyz, LLC. All rights reserved.